Our story

# A field in Istria. A family who never left. An oil that carries both.

This is not the story of a business that decided to make olive oil. It is the story of a family and a piece of land, and the oil is what happens when the two have been tended with care across four generations. We tell it because we think it matters — and because the oil makes more sense when you know where it comes from.

I Chapter One

## A man born in Italy, who never really left.

Danilo Moscarda was born in Galizana — a small village in what was then Italy, in the part of the Istrian peninsula that would later become Yugoslavia, then Croatia. The borders moved. Danillo did not.

He grew up as part of Istria's Italian-speaking minority — a community whose identity, language and culture had been rooted in this land for generations, and which a change of border could not simply erase. He spoke Italian, thought in Italian, and maintained a connection to the wider Italian world that would eventually become the foundation of his livelihood. When Yugoslavia's communist economy created scarcity of certain goods, Danillo saw an opportunity: he built a successful business importing Italian furniture into a country that could not easily get it any other way. He was entrepreneurial, resourceful, funny about it — the kind of man who could find the light side of living under a regime that preferred you didn't.

But for all his commercial instincts, what Danilo returned to, always, was the land. The family already owned a field outside Galizana — a patch of Istrian earth called the Taronco, in the area between Vodnjan, Galizana and Bale that the ancient Romans had called the golden triangle, the finest olive-growing ground on the peninsula. There were a few olive trees in it, planted by his own father in 1920. Danillo looked at that field and saw something worth finishing.

Shoot required
Portrait of Tatjana in the Taronco
II Chapter Two

## Four decades of planting.

Through the 1980s, Danilo added new rows of trees to the Taronco. Through the 1990s he added more, completing the blend of varieties — Bianchera, Busa and Carbonazza from the Istrian native stock, Leccino and Frantoio brought over from Tuscany by the Italian community generations earlier and thoroughly at home by now. In 2000, the final trees went in. The field was complete. 288 trees, enclosed within ancient dry stone walls, producing the five-variety blend that fills every bottle of Taroncino today.

It had taken twenty years to finish what his father started in 1920. Danilo knew it would take longer still to reach its full potential. He planted anyway. That is the kind of man he was.

“He never saw the trees as an investment. He saw them as something to leave behind.”

— The Moscarda family
III Chapter Three

## The family who tend it now.

Danilo's son Edino — Dino — was born and raised in Galizana, as rooted in this corner of Istria as his father before him. He married Tatjana, who came from Pula, the historic city at the tip of the peninsula. They had two children: Pamela and Denny. The family is, in every sense, of this place.

Dino's younger brother Fabio is equally woven into the life of the Taronco. A mechanical and technical wizard with the kind of resourcefulness that makes him indispensable, Fabio is the logistical engine of the harvest — laying out the nets before the pickers arrive, maintaining and servicing the electric harvesting equipment, and charging the batteries every night of the season so they are ready again at first light. His connection to the field runs year-round, not just through October. The harvest would not run without him.

It is Tatjana, Dino and Fabio who tend the Taronco today — managing the trees through the year, organising the harvest each October, cooking for the team every day it runs, and ensuring that the care Danillo gave the field across four decades of planting is matched by the care given to what it produces. Her name is on every bottle. That is not a formality.

Portrait
Tatjana

### Tatjana Moscarda

Producer · OPG Tatjana Moscarda

Tends the Taronco through the year. Organises the harvest. Cooks for the team every day of picking. Her instinct for the land and the oil is the reason Taroncino exists in the form it does.

Portrait
Dino

### Dino Moscarda

Galizana, Istria

Born in the same village as his father. Deeply rooted in Istria and the golden triangle. His family's connection to this land spans generations and shows no sign of diminishing.

Portrait
Pamela

### Pamela Moscarda

Designer · London

Tatjana and Dino's daughter. Grew up in Istria, has lived and worked in London as a UX designer for twelve years. Comes home every October. The distance, if anything, has sharpened her appreciation of what the family has built.

Portrait
Denny

### Denny Moscarda

Istria

Pamela's brother, part of the harvest team each year. The next generation of a family that has tended this land continuously since before the borders around it were drawn.

Portrait
Fabio

### Fabio Moscarda

Dino's brother · The Taronco, year-round

Dino's younger brother and the mechanical heart of the harvest operation. Fabio manages the nets, maintains the equipment, charges the batteries every night of the picking season, and keeps the Taronco in working order through the year. The harvest would not run without him.

IV Chapter Four

## London, Istria, and the oil in between.

Pamela has lived in London for twelve years. I am Sam — also a designer, also based in London, and the reason this website exists. We met the way people meet in cities, through work and friends and the ordinary accidents of urban life. What I did not expect, when I met her, was to also meet a field in Istria.

The first time I came to the harvest, I came as a partner trying to be useful. What I found was something I did not have a simple frame for — a community of people who had been doing the same thing, in the same place, with the same care, for longer than I could easily imagine. The land, the trees, the walls, the ritual of the picking and the pressing and the pressing night at Chiavalon — all of it felt ancient and immediate at the same time. I understood, fairly quickly, why Pamela comes home every October.

Taroncino is the family's oil. The website is my way of making sure the world outside Istria understands what it is. It seemed important that a brand built entirely on provenance, transparency and quality should have a story that was told with the same honesty. I hope we have managed that.

The oil on the label is Tatjana's work. The label itself, and everything on this site, is ours — built in London, rooted in Galizana, connected by an olive grove that Nonno Danillo spent twenty years completing.

The name

## Taroncino

The field the family has farmed for generations has its own name — the Taronco. It is what this particular patch of land between Vodnjan, Galizana and Bale has always been called, locally and specifically, in the way that Istrian land tends to carry its own identity. When it came to naming the oil, the choice was straightforward: it should be named after the place it comes from.

The family gave it an Italian twist — adding the suffix -ino, the Italian diminutive, which softens and affectionates. Taroncino: a little Taronco. A small field with its own name, its own walls, its own 288 trees, and its own oil. It felt right, in a family that has always kept one foot in the Italian culture of this peninsula, to give the oil a name that reflected that.

The place
Taronco

The local name for the area of land where the family field sits. Specific, hyper-local, Istrian.

The Italian touch
-ino

The Italian diminutive suffix. Affectionate, softening — and a quiet nod to the culture the family has always carried with them.

The result
Taroncino

A name that is both place and identity. Rooted in Istria, inflected with Italy, made by a family that has always been both.

## Why we tell the story this way.

There is a version of Taroncino that could have been presented as a premium product with tasteful photography and careful marketing language. We chose not to do that — not because we don't care about how it looks, but because the story is genuinely better than anything we could invent. A field with a name. A man who planted trees across four decades for grandchildren and great-grandchildren he may not have known he'd have. A family rooted in a corner of Istria that has been producing exceptional olive oil since the Romans were paying attention. An oil that prints its laboratory results on the label because it has nothing to hide.

Taroncino is a small-batch oil from a small field. The 288 trees give us what they give us each year, and we bottle it honestly and sell it to people who care what they are buying. That is the whole of it. We think it is enough.

— Sam & Pamela, London · Tatjana & Dino, Galizana